The GoogleCash concept is a simple one: pay less in Google Adwords than you make in the affiliate program you use to send them to.

I.e., spend 50 cents in Adwords to send someone to a Webpage that makes you a buck.

GoogleCash was invented by Chris Carpenter and his ebook of the same name is considered to be the Bible on the topic.

Technorati Tags: googlecash, chris carpenter, google cash